Accounts
When you create a new account in QuantCopy, you have to specify the following:
Name: the brand name of this account (so "Nike" instead of "Nike Inc.") or alteratively how this account is commonly talked about (so "J.P. Morgan" instead of "J.P. Morgan Chase & Co.")
Website URL: the website of this account.
(Optional) UK Companies House Number - for UK registered businesses.
When you put in lists of accounts into QuantCopy, you should make sure that each Account roughly maps to a buying committee. This way, you capture the difference in buying process between firms of different sizes. Buying committees are very dependent on the size of the organization.
For Startups (1-200 people) - the buying committee is usually the C-Suite, plus a few senior stakeholders. There is little differentiation between functions.
For Corporates (200-1000 people) - you start seeing regions and functions - you focus on the function you sell to (e.g. marketing) and the region (e.g. UK) - but broadly senior leadship still knows each other and you can build momentum through that.
For Mid-market (1000-5000 people) - there are now multiple separate organizations within this account, and you need to focus accordingly - tech leadership in Australia will know much less about what's happening in the UK.
For Enterprise (5000 people+, especially when you get to Forbes 500) - you can think of big enterprises more like groups of smaller companies, and not one giant company.
