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The Data Marketplace

The Data Marketplace provides a library of Preset Data Points based on popular questions asked by our users. This feature provides improved accuracy, relevance, and actionability over data points generated using Keyword Searches alone by leveraging OpenAI’s new GPT.

The Data Market Place is accessible via a sidebar in the Account Table. You can open it by pressing the Open Data Marketplace button in the Accounts Tab.

The Data Marketplace offers Preset Data Points based on some of the most popular questions our users have asked. To use these new Preset Data Points you need to check the boxes next to the ones you would like to research and press the Run button at the top right of the screen. Once the research process has finished you’ll receive typed answers directly in the Account Table.

Here's how the new Data Market Place differs from the Keyword Searches:

  1. No more poorly formed questions: The Data Marketplace streamline the user experience, eliminating the need to manually input questions and ensuring the most relevant data points are covered.
  2. Enhanced accuracy and coverage: Our new data pipeline delivers higher-quality results by focusing on the data points that matter most to our users.
  3. Typed answer extraction: The Data Market Place provides concise, typed answers in the spreadsheet view, allowing you to quickly analyze the data without sifting through paragraphs of text in the Results tab.

The Data Points

This section of the documentation describes each category of the Data Marketplace, including the source of each data point, its type, and information about our accuracy testing.

Firmographics

  • Website Available (bool): Whether we can visit the company website (this tells you if the company website is still live).
  • Company Description (string): A paragraph describing the company, generated using Google Search results, company website snippets, and GPT.
  • Founding Year (number)
  • Industry Category (string) [linkedin]: Top level industry the company belongs to (e.g., Revolut → Financial Services), sourced from LinkedIn.
  • Operating Locations (4)
    1. The “operating locations” of a company are determined by visiting their website and searching for an “operating locations” page. Most international companies list the locations in which they operate.

    2. Countries (string): A list of the countries where the company operates
    3. Regions (string): A list of the regions where the company operates
    4. Sub Regions (string): A list of the sub regions where the company operates
    5. Source URL (string): The URL of the company Operating Location page
  • Online Mentions (number): Number of times the company's name is mentioned online, sourced from a broad internet crawl.
  • Headcount Total (number) [linkedin]: Total headcount of a company, sourced from LinkedIn.
  • Headquarters Country (string) [linkedin]: Headquarters of a company as a string, sourced from LinkedIn.
  • Headquarters City (string)
  • Headquarters State (string)
  • SaaS (bool): Whether the company is a SaaS company or not.
  • SaaS Explanation (text): An explanation as to why we have classified the company as a SaaS company or not.
  • Company Type (string): Public/Private/Nonprofit/Government
  • Stock Ticker (string): The company stock ticker if it is public.

Website Data

  • Website Available (bool): Whether we can visit the company website (this tells you if the company website is still live).
  • Redirect URL (string): The redirected company URL if the provided website domain is not the same as the redirected.
  • Website Available Languages (string): A list of the language codes extracted from the company website.
  • Website Monthly Visits (number): The number of monthly visits to the company’s website (sourced from google results).

Revenue

  • Revenue Amount (number): Numeric amount of annual revenue found for a company.
  • Revenue Currency (string): Currency with which the revenue was reported, using a three letter currency code (USD, GBP, …) following the ISO 4217 Standard.
  • Revenue Fiscal Year (number): Fiscal year for which revenue was detected (2021, 2022, …), left empty if not found.
  • Revenue Is Estimate (boolean): Indicates whether the revenue is an estimate, detected by the presence of the keyword "estimate" in the Google snippet.
  • Revenue Source (string): Source link where the revenue was found.

Social

  • Instagram Followers (number)
  • Instagram URL (string)
  • LinkedIn Followers (number)
  • Linkedin URL (string)
  • Twitter Followers (number)
  • Twitter URL (string)

Funding data

Funding data is sourced from websites that publish information about funding rounds.

  • Recent funding date (date): Date that the funding round was announced.
  • Recent funding raised (bool): Indicates if funding was detected for this company (yes or no).
  • Recent funding currency (string): Currency with which the funding round was reported, using a three letter currency code (USD, GBP, …) following the ISO 4217 Standard.
  • Recent funding series (string): Most recently raised funding series (Seed, Series A, Series B…).
  • Recent funding lead investor (string): Lead investor(s) in the funding round (e.g., "Index Ventures and Visionaries Fund").
  • Recent funding URL (string): Source link where the funding information was found.

Pricing data

Pricing data is extracted by crawling the company's Pricing page on their website.

  • Has Volume Based Pricing (bool): Indicates if the company offers volume based pricing.
  • Has Enterprise Pricing (bool): Indicates if the company offers enterprise pricing.
  • Has Monthly Pricing (bool): Indicates if the company offers monthly pricing.
  • Has Annual Pricing (bool): Indicates if the company offers annual pricing.
  • Maximum Price (number): Maximum price offered on their website.
  • Minimum Price (number): Minimum price offered on their website.

Remote Hiring Data (Beta)

This data is extracted from job posting search sites. We have measured 100% coverage and accuracy for a small set of 15 companies we checked so far.

  • Remote Hiring (bool): whether the company is hiring remotely.
  • Remote Hiring in Multiple Countries (bool): whether the company is hiring remotely in more than one country (yes or no)
  • Remote First (bool): whether the company has a remote-first work culture, prioritizing remote work over in-office work (yes or no)
  • Remote Hiring North America (bool): whether the company is hiring remotely in North America (yes or no)
  • Remote Hiring South America (bool): whether the company is hiring remotely in South America (yes or no)
  • Remote Hiring UK (bool): whether the company is hiring remotely in the United Kingdom (yes or no)
  • Remote Hiring EU (bool): whether the company is hiring remotely in the European Union (yes or no)
  • Remote Hiring Asia (bool): whether the company is hiring remotely in Asia (yes or no)
  • Remote Hiring Africa (bool): whether the company is hiring remotely in Africa (yes or no)
  • Remote Hiring Countries Mentioned (string): a list of countries where the companies are hiring, using a three letter country code.
  • Remote Hiring Countries Mentioned Count (int): the number of countries where the company is hiring remotely.
  • Remote Hiring Source Link (string): the link to the list of jobs where the company is hiring remotely.

Technology Stack & Tools

The Technology Stack & Tools data points are extracted from active Job Postings that companies post. The tech stack we provide in the Data Marketplace includes those listed below. We are constantly adding more tech stack to the Data Marketplace so tell us if you don’t see the category you need.

  • Accounting Software
  • CRM
  • Web Framework
  • Frontend Framework
  • Paid Ad Channels
  • Sales Engagement
  • Conversation Intelligence
  • Application Tracking System

For each category of tech stack we provide the value as a string and the source URL where we found the evidence (from a job post). For example:

  • Technology Stack: CRM (string): The CRM provider the company uses. This can be a comma separated string when there are multiple CRMs detected.
  • Technology Stack: CRM Source (string): A link to the Job Posting or Job Postings where we found evidence of the CRM.

Team Headcounts

We provide the headcount (number) of specific teams within a company, including the teams listed below. If you would like other teams added to this least please contact support@tactic.fyi

  • Real Estate
  • Design
  • Trades
  • Marketing
  • Education
  • Legal
  • Customer Service
  • Finance
  • Public Relations
  • Engineering
  • Human Resources
  • Media
  • Sales
  • Operations
  • Health

Country Headcounts

We provide the headcount of companies within specific countries, including the countries listed below. If you would like us to add other countries please contact support@tactic.fyi

  • Germany
  • Switzerland
  • France
  • Italy
  • Spain
  • Netherlands
  • Belgium
  • Poland
  • Sweden
  • Austria
  • Denmark
  • Ireland
  • Finland
  • Norway
  • Czechia
  • Portugal
  • Romania
  • Luxembourg
  • Canada
  • United States
  • United Kingdom

Headcount Growth (Beta)

We provide the headcount growth of companies over the timescales listed below. The value is provided as one of these values ("up", "flat", "down") this will tell you if the headcount is increasing, decreasing, or flat.

  • Headcount Growth (3 months)
  • Headcount Growth (6 months)
  • Headcount Growth (12 months)

Org Structure (Beta)

We source information about the subsidiary and parent organization from an experimental new data pipeline which extracts information from the news.

  • Direct Subsidiaries (string): A comma separated list of company names that are subsidiaries of the parent company.
  • Ultimate Parent (string): The name of the parent company if found.

Executive Hires (Beta)

We source information about executive hires using an experimental new data pipeline based on news. This does not work the same way as our Keyword Searches, so please use both sources for best coverage.

  • Latest exec hire title (string): The title of the latest exec hire
  • Latest exec hire date (date): The date of the latest exec hire
  • Executive Hires Last 3 Months (string): A comma separated string of the titles of execs the company has hired over the last 3 months.

Application Tracking System data (coming soon)

The ATS hiring data is extracted by crawling the application tracking system (ATS) of the company. We have a %85+ accuracy in ATS detection for companies who use Lever, Workable, Greenhouse, Smartrecruiter, and Recruitee. See accuracy testing data here.

ATS information

85% accuracy for detection for companies who use Lever, Workable, Greenhouse, Smartrecruiter, and Recruitee. Issues in accuracy occur when the company has a generic name.

  • ATS provider (string): the name of the Applicant Tracking System used by the company for managing the recruitment process.
  • Hiring Page Source URL (string): the URL of the company's careers page where job listings are posted

Jobs count data

The accuracy of this data is limited when companies have >20 job postings on their website. We cannot count more than 20 job postings.

  • Jobs Count (int): the total number of job openings available at the company
  • Hybrid Jobs Count (int): the number of job openings with a hybrid work model (combination of remote and in-office work)
  • Remote Jobs Count (int): the number of fully remote job openings available at the company
  • Engineering Jobs Count (int): the number of job openings available specifically in the engineering department

Hiring departments

The accuracy of this data is limited when companies have >20 job postings on their website. We cannot extract the department from more than 20 jobs.

  • Departments (string): a list of departments the company is hiring in
  • Hybrid Departments (string): a list of departments offering hybrid work model positions
  • Remote Departments (string): a list of departments offering fully remote positions

Hiring titles

The accuracy of this data is limited when companies have >20 job postings on their website. We cannot extract the titles from more than 20 jobs.

  • Job Titles (string): a list of jobs (limited to 10 titles) the company is hiring in
  • Hybrid Job Titles (string): a list of job titles (limited to 10) with a hybrid work model
  • Remote Job Titles (string): a list of job titles (limited to 10) with fully remote positions
  • Engineering Job Titles (string): a list of job titles (limited to 10) specifically in the engineering department

Hiring locations

The accuracy of this data is limited when companies have >20 job postings on their website. We cannot extract the titles from more than 20 jobs.

  • Jobs Locations (string): a list of locations (these locations will be the text from the job post, they may be a country, city, or region) where the company is hiring.
  • Engineering Jobs Locations (string): a list of locations where engineering job openings are available
  • Hybrid Jobs Locations (string): a list of locations where hybrid work model job openings are available
  • Remote Jobs Locations (string): a list of locations where fully remote job openings are available